Personal Branding Book
AboutDan Schawbel

A Summer "Must Read" for Job Seekers 

#1 Career Book for 2009  #1 Bestseller in Japan  
"Contains practical ways of harnessing online tools to professional advantage." Financial Times

Announcement: The 2nd edition of Me 2.0 is available. Buy your copy today!

Me 2.0 shows job seekers and established professionals alike how to leverage the power of online media for personal empowerment and career success.

Some highlights from the book include:  

  • A proven  4-step process for building a powerful brand (discover, create, communicate, maintain).
  • Tips on using social media tools for personal empowerment, confidence building, and professional networking in order to attract jobs directly to you, without applying!
  • Tested advice on how to create an online and offline presence for career protection and self-promotion.
  • Over 40 expert quotes from leaders including Don Tapscott, Guy Kawasaki, Penelope Trunk, and David Kirkpatrick of Fortune Magazine among others.
  • More than 70 research reports, three personal case studies and examples to give you a broader perspective on the topic.

NEW in the Revised Edition (October 5th, 2010)

  • NEW case studies, from people of all generations, on how they’ve used social media to become well-known brands.

  • NEW chapter on how to use the top social networks, including Facebook, LinkedIn, and Twitter, for job searching, with real success stories.

  • NEW insight on how to turn your passion into a business through the personal branding process.

  • NEW tools you can use to network professionally and grow your presence, including Google Buzz, mobile branding, and location-based social networking.

  • NEW research, examples, and more resources that will support your online brand campaign. 

Bottom line: This is the handbook for surviving and thriving in the digital age

Media Bookings Speaking Inquiries Bulk Orders
Rachel Tuhro
PR Manager
Contact Dan
Tim Brazier
Kaplan Publishing
Join the VIP Mailing List

Free chapters, tips and much more.


Join Me 2.0 on Facebook

Dan will be answering your questions about the book!

Pre-order Me 2.0 Today!

Download Cover Art

AmazonBarnes & Noble

My Other Websites

Personal Branding Blog Feed
Personal Branding Magazine
Personal Branding Blog
Personal Branding TV
Personal Brand Awards

"This is a must-read for those who want to create a powerful persona that truly separates them from the competition amidst the war for talent.”

- Washington Post (Summer Reading List 2011)

"Packed with useful tips, Me 2.0 can help anyone sharpen his or her personal brand."

- Daniel H. Pink, New York Times bestselling author of A Whole New Mind

   Copyright ©2010                                                 Contact Dan Schawbel directly at