Me 2.0 shows job seekers and established professionals alike how to leverage the power of online media for personal empowerment and career success.
Some highlights from the
- A proven 4-step
process for building a powerful brand (discover, create,
- Tips on using social media tools for
personal empowerment, confidence building, and professional
networking in order to attract jobs directly to you, without
- Tested advice on how to create an online
and offline presence for career protection and
- Over 40 expert
quotes from leaders including Don Tapscott, Guy
Kawasaki, Penelope Trunk, and David Kirkpatrick of Fortune
Magazine among others.
- More than 70 research reports, three
personal case studies and examples to give you a broader
perspective on the topic.
NEW in the Revised Edition (October
NEW case studies, from people of all generations, on how they’ve used social media to become well-known brands.
NEW chapter on how to use the top social networks, including Facebook, LinkedIn, and Twitter, for job searching, with real success stories.
NEW insight on how to turn your passion into a business through the personal branding process.
NEW tools you can use to network professionally and grow your presence, including Google Buzz, mobile branding, and location-based social networking.
NEW research, examples, and more resources that will support your online brand campaign.
Bottom line: This is the
handbook for surviving and thriving in the digital age
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