1 of 3 social networking books you should be reading -
In a world of changing business practices
and uncertain futures, Me 2.0 offers
practical and proven advice about personal branding from an
authority on the matter. In the first book about personal
branding written for the millennial generation by a millennial,
Dan Schawbel bridges the gap between the current business
climate and the progressive best practices of the future.
Covering a variety of topics all crafted to improve one’s
success in the job market, Schawbel proves that just being in
the game is not enough, and that one’s success lies in being
ahead of the game.
Some highlights from the
book include:
A proven 4-step
process for building a powerful brand (discover, create,
communicate, maintain).
Tips on using social media tools for
personal empowerment, confidence building, and professional
networking in order to attract jobs directly to you, without
applying!
Tested advice on how to create an online
and offline presence for career protection and
self-promotion.
Over 40 expert
quotes from leaders including Don Tapscott, Guy
Kawasaki, Penelope Trunk, and David Kirkpatrick of Fortune
Magazine among others.
More than 70 research reports, three
personal case studies and examples to give you a broader
perspective on the topic.
Bottom line: This is the
handbook for surviving and thriving in the digital age
