Personal Branding Book
AboutDan Schawbel

“Dan Schawbel’s thorough and systematic approach will prove useful to anyone engaged in a job search, or more accurately looking to find the right career.”

- Dipak C. Jain, Dean, Kellogg School of Management, Northwestern University

Dipak Jain
"Developing a personal brand is one of the best ways to prepare for a successful future. Read Me 2.0 and learn the secrets of personal branding from Dan Schawbel, one of the leading voices on the subject!"

- Marshall Goldsmith, the NYT and WSJ #1 bestselling author of What Got You Here Won’t Get You There

Marshall Goldsmith

"There is a path in this book.  It leads through reality all the way to truth.  In this landmark book, Dan Schawbel reveals how you can and must be your own brand.  It will be your most powerful marketing weapon -- if you do it right.   And in these pages are the keys to doing it right."

- Jay Conrad Levinson, father of guerilla marketing and author of the "Guerilla Marketing" series of books with over 20 million sold in 60 languages
Jay Conrad Levinson

"The Business world is changing and what Dan Schawbel has captured in this book is the pulse
of the changing branding market."

- Gary Vaynerchuk, host and founder of Wine Library TV

Gary Vaynerchuk
"A great roadmap to create and implement your personal marketing plan in the digital era."

- John A. Quelch, Lincoln Filene Professor of Business Administration, Senior Associate Dean, Harvard Business School

John Quelch
"With Me 2.0, Dan Schawbel has done something remarkable, turning the subtle art of personal branding in to a set of systematic and easily implementable strategies for success."

- Robert B. Cialdini, coauthor, Yes! 50 Scientifically Proven Ways to be Persuasive

Robert Cialdini
"A decade ago, Tom Peters introduced us the world of "The Brand Called You." Now, Dan Schawbel offers a terrific field guide for navigating the terrain that has emerged. Packed with useful tips, Me 2.0 can help anyone sharpen his or her personal brand."

- Daniel H. Pink, New York Times bestselling author of A Whole New Mind and The Adventures Of Johnny Bunko

Daniel Pink
"College students, get this book and conquer the new digital recruiting landscape.”

- Keith Ferrazzi, bestselling author of Never Eat Alone

keith Ferrazzi
“Schawbel understands the importance of having a strong personal brand when it comes to finding success.  This book conveys that wisdom, so rare for a person of his age.  It’s an easy to implement field manual for personal branding and rebranding — so read it or just be plain vanilla in life."

- Tim Sanders, author, Saving The World At Work

Tim Sanders

“Brand authenticity and its communication through social media are two of the hottest ideas in business today. In his remarkable book, Dan Schawbel shows exactly why these important trends apply to the brand called ‘you,’ and why you need to pay attention to how you market yourself to others. I wish I had access to a book like this when I was in my 20s.”

- David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

David Meerman Scott

"There are a lot of good ideas that Gen-Y'ers and others can use to market their own personal brand."

- Jerry S. Wilson, senior vice president, The Coca-Cola Company, President of the Global McDonald’s Division

Jerry S. Wilson
"If you're struggling to find a job or get on the right career path, Me 2.0 is your solution.  It provides you with a step-by-step process to put you in the drivers seat in your career."

- Marta Tracy, founding producer of E! Entertainment Television and The Style Network

Marta Tracy
"At a time when your brand equity is the sum total and composition of your search results, personal branding is everything.  If you don't believe me, just type 'Dan Schawbel' into Google."

- Pete Blackshaw, EVP, Nielsen Online and author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3000
Pete Blackshaw

"Social networking is just for kids on Facebook and MySpace, right? Wrong. Me 2.0 teaches professionals how to launch their own personal branding campaign using the infinite reach of social media tools. This is an invaluable guide to anyone who wants to achieve career goals in the new Web 2.0 world."

- Rob McGovern, CEO of Jobfox and author of Bring You’re ‘A’ Game: The 10 Career Secrets of the High Achiever

Robert McGovern
"Nothing will pay greater dividends than building a personal brand. Not long hours, not hard work, not advanced degrees.  Dan Schawbel's four-step plan is a great way to start your own personal branding process."

- Al Ries, coauthor, War in the Boardroom

Al Ries

"Me 2.0 is an invaluable tool for everyone struggling to get ahead in a Web 2.0 world, and Dan Schawbel is the perfect guide. The glossary alone is worth the price of admission."

- Bo Burlingham, Editor-at-Large, Inc. magazine and author of Small Giants: Companies That Choose To Be Great Instead of Big
Bo Burlingham
“The brand that has the greatest impact on your life is the brand called “You!” Dan Schawbel’s Me 2.0 will show you how to make that brand mean something to others.”

- Bryan Eisenberg, New York Times bestselling author of Waiting For Your Cat to Bark?
Bryan Eisenberg

“In a tough employment environment, it is absolutely essential to move past old rules and embrace job hunting 2.0.  Dan Schawbel's new book will show you how."

- Sydney Finkelstein, Steven Roth Professor of Management, Tuck School of Business at Dartmouth.

Bryan Eisenberg
"‘Me 2.0’ is a great book to get you thinking about how to present yourself as a brand — and get people excited about you. It is the perfect companion to help guide you in the attainment of your career goals. It gave me a real grasp of how to use social media tools to succeed."

- Romanus Wolter, The Kick Start Guy, Filmmaker, Entrepreneur Magazine’s Success Coach

Romanus Wolter

"Amazing book. Dan is definitely a 'rising star; perhaps one already. This is a book I'll recommend to every young person I know, although, at 50, it's information I need, as well. If you are still in college (or high school) and want to get a step up, have already graduated and are looking to obtain the job of your choice, begin your own business, or simply create your unique brand as you begin your business life, understand that Dan has just made the 'key' available to you in the form of this book. All you need to do is accept it, study it, and apply his wisdom. You'll be nine steps ahead in a 10-step game."

- Bob Burg, coauthor of The Go-Giver and author of Endless Referrals

Al Ries

"I enjoyed reading Me 2.0 so much that I actually read it two times!...I found it so chock full of information…What shines through the pages of Me 2.0, is Dan's strong belief that anything is possible and Dan's passion for personal branding."

- George Garabedian, Vice President, Fidelity

George Garabedian
"Trust Dan to help you fast-forward your career. The 2.0 perspective and tips he shares will benefit both your career and your company. Read the book to get the basics, then interact with Dan as he shares continuous updates via his influential blog.  Dan makes it easy to get smart on the latest in personal branding so that you can be the ultimate commander of your career."

- Polly Pearson, Vice President, Employment Brand and Strategy Engagement, EMC

Polly Pearson

“I came across Dan and his concept on personal branding not long after he started exploring and researching the area. I immediately found the idea compelling and convincing. It is so easy for people and brand to allow their online presence and image to drift and to allow others, especially in the era and explosion of user generated content, and his ideas and concepts are both practical and real. We had spoken about my own personal brand and I changed some things I did to improve and it made a difference. I believe the same is true of businesses and brands. A compelling read with fresh and new ideas.”

- Gary Bembridge, Vice President Beauty Care EAME, Johnson & Johnson

Gary Bembridge

“Dan Schawbel has created a must read book...Dan's personal branding ideology helps individuals develop and project an authentic, unique and compelling brand that sets them apart and distinguishes them from competition. If you're looking for a job, or planning to look, you absolutely, positively must read this book.”

- Thomas Alessi, Senior Vice President, Smith Barney

Thomas Alessi

"People just entering the job market in these very uncertain times need all the help they can get.  Dan Schawbel’s new book offers tools and ideas that will help guide the next generation down a meaningful path to career success."

- Stewart D. Friedman, author, Total Leadership: Be a Better Leader, Have a Richer Life; Practice Professor, The Wharton School

Stew Friedman

“In the fast-paced world of technology, Me 2.0 pinpoints exactly what you need to do to make yourself stand-out above the rest. His step-by-step process makes it easy for anyone from entrepreneurs to CEOs to understand and use branding to their full advantage. Me 2.0 is packed full with the latest research and tools professionals can use to build a successful career and business.”

- Jon Gordon, bestselling author of The Energy Bus and Training Camp

Jon Gordon

"This book is intended for those under 25 who need help navigating their careers or seeking their first jobs. And yet Me 2.0 is a great resource for all of us whether we are planning our careers in college or well after graduation. It offers a proven process to find a job doing what you love, which is a secret to success we can all benefit from."

- Adrian Gostick, New York Times bestselling author of The Carrot Principle

Adrian Gostick

“Whether you realize it or not, everything you do, everyday, builds your personal brand. Me 2.0 shows you how to harness the power of new technology and social media to take charge of your brand and take charge of your career.”

- Larina Kase, Author of The Confident Leader and The New York Times bestseller The Confident Speaker

Larina Kase

“If you are looking for your first job, or maybe beginning a new career, do yourself a big favor and read Me 2.0. Dan Schawbel provides job seekers (as well as job holders) with keen insights into how to think about themselves as brands and in the process come to greater awareness of their competencies and capabilities.”

- John Baldoni, Internationally acclaimed consultant and author, Lead By Example, 50 Ways Great Leaders Inspire Results

John Baldoni
"Dan's book helps build a bridge between the concepts in my co-authored book High Visibility and the work that must be done to manage personal branding." 

- Philip Kotler, S. C. Johnson & Son Professor of International Marketing, Kellogg School of Management, Northwestern University

Philip Kotler
“Dan Schawbel offers a fascinating look at how to use Web 2.0 to build a personal brand for professional success.  Schawbel reveals the secrets to on-line success that every generation can use. Companies will want to read this book if for on other reason than to understand how Gen Y is impacting the workforce."

- Randy Street, author of New York Times bestseller, Who: The A Method for Hiring

Randy Street

Dan Schawbel is at the “tip of the spear” as branding and social media converge and become personally relevant to millions.  ME 2.0 is must reading for anyone in the “millennial” generation, but perhaps more importantly for everyone of other generations.”

- Cali Ressler and Jody Thompson, coauthors of Why Work Sucks and How to Fix It

Cali Jody
"An interesting and useful book for all of us to learn how to build a personal brand for a better career. This book is very complete and covers all the essentials of personal branding. In a time of game changing we all need to adjust and learn the new we go, we get here all we need!"

- Vanina Delobelle, Global Product Director, Monster

"Dan Schawbel hits the nail on the head. You must see yourself as a brand to prosper in the new millennium…a necessary message for these turbulent times." 

- Mark Thompson, coauthor, Success Built to Last

"If you want awesome word of mouth, you need an awesome personal brand. This is the book to teach you how."

- Andy Sernovitz, author, Word of Mouth Marketing: How Smart Companies Get People Talking

"Dan wholeheartedly believes in the power of personal branding. He walks the talk, having built an incredibly strong brand of his own through a popular blog, articles, videos, and a magazine. This book distills a lot of his personal branding advice into a comprehensive and thought-provoking instruction manual for success in the new world of work."

- William Arruda, President, Reach Communications and Author, Career Distinction

William Arruda 
"Targeted at college students and young professionals, Dan Schawbel’s new book, Me 2.0: Build a Powerful Brand to Achieve Career Success, provides a comprehensive crash course on personal branding that includes easy to understand tips and strategies, expert quotes, and even a personal branding toolkit."

- Shawn Graham, Director of MBA Career Services, University of Pittsburgh

Shawn Graham
"I've interviewed many top authors with 15, 20, even 30 years or more of life experience than Dan, and I have never met someone as him. At the tender age of 25, this Gen Y talent has penned a great book and truly practices what he preaches." 

- Tony Rubleski, author, Mind Capture

Tony Rubleski
"Me 2.0 proclaims that it is written for young professionals (Gen Y/Millennials), but I believe it’s the must-have, current book on branding for everyone with a need to enhance their reputation and stay competitive in a tough business climate."

- Alexandra Levit, author, They Don't Teach Corporate In College

Alexandra Levit

"Dan has taken his experience and expertise and distilled it into a new book entitled Me 2.0. While aimed at those leaving college–or early in their career–it’s really for anyone that has yet to build an online brand. A smidge over 200 pages, you’ll have it read in a weekend and it will pay dividends when it comes to your career."

- Andy Beal, coauthor, Radically Transparent

Andy Beal
"In a world that is increasingly outsourcing talent we all need to be cognizant of our personal brands, and manage them in a serious and astute way especially in the context of a digitally networked world. Me 2.0 provides a framework on how to start on that endeavor, and in how to track, and build your online reputation. Me 2.0 goes a step further by bringing in the offline world through networking and relationship building that must take place in an integrated approach to building a sustainable personal brand."

- C. Edward Brice, SVP Worldwide Marketing, Lumension Security

C. Edward Brice
"But at the end of the day, Me 2.0 is a book about opportunity. It is about communicating your sense of self and using the power of online connections to reach beyond the small personal networks that most of us have. And Dan has provided a nice step-by-step process that will take most people a long way. Does it work? Just search for "Dan Schawbel" or "personal brand" into your favorite search engine and you will know the answer."

- Gavin Heaton, Business Development Manager, SAP

Gavin Heaton
"Me 2.0 clearly explains how to build your personal brand using social media technologies. If you want to be a free agent in this connected world, this book is useful because it teaches you how to increase your value and marketability."

- Donald Latumahina,

Donald Latumahina
"Dan Schawbel's Me 2.0 is a must read for college students and graduates. A must read for young professionals. A must read for anyone in or about to join the workforce. Me 2.0 helps you get great footing in the marathon called your future. I'm so excited about what this book can do, I'm sharing it with every middle and high school teacher, every HR pro, every business owner I talk with."

- Mike Sansone,

Mike Sansone
"Dan has build his own powerful brand as THE personal branding expert for Generation Y and Me 2.0 will show you how to create your own brand and use it to change your life. The book is packed with valuable information and practical tips. Beyond that, I just love how Dan’s passion for his subject shines through in every chapter. Dan Schawbel does a great job of breaking the concept down into actionable advice for members of Generation Y and everyone else who’s ready to leverage 2.0 to reinvent themselves."

- Pamela Skillings, author, Escape From Corporate America

Pamela Skillings
"Dan Schawbel’s Me 2.0: Build a Powerful Brand to Achieve Career Success, offers career advice and step-by-step social media marketing tips for both Generation Y workers, i.e., recent college graduates, and their parents. Me 2.0 documents the impact that social media marketing has had on hiring and job hunting in a way that helps newcomers to the job market as well as their parents position themselves in the job market. Dan Schawbel, a Millennial himself, has done the homework and created an up-to-date handbook for getting the best jobs. His advice is relevant for those interested in career success at any age."

- Roger C. Parker, author of 38 books that have sold more than 1.6 million copies

Roger C. Parker
"Dan Schawbel's advice in Me 2.0 is rock solid. You'll find lots of ideas in here to challenge your thinking!"

- Jill Konrath, bestselling author, Selling to Big Companies
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