Personal Branding Book
AboutDan Schawbel
 
Reviews


"In this easy-to-read book, Schawbel offers a variety of branding techniques and tools to maximize job search success. This is a must-read for those who want to create a powerful persona that truly separates them from the competition amidst the war for talent.”

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July 3, 2011
 
"It contains practical ways of harnessing online tools to professional advantage."

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March 17, 2011
"His book is structured so that you can read it cover to cover for a comprehensive guide to branding in this social media age or you can simply access the section you need in the moment."  

October 15, 2010
 
"His Personal Branding Blog reaches tens of thousands of global visitors monthly, and his book, “Me 2.0: 4 Steps to Building Your Future” (Kaplan, 2010), details the entire personal branding process."

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''It's how we market ourselves to other people,'' said Dan Schawbel, who operates a blog dedicated to the concept called personalbrandingblog.com, and recently published ''Me 2.0,'' a book on the topic.  Given the role online communication is playing now and its likely continued growth, Schawbel said if you're not comfortable blogging or posting Web videos, you should develop those skills, particularly if you're a consultant or an entrepreneur.  ''Communication is key,'' Schawbel said. ''Because that's how you network and get jobs.''

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  Associated Press

July 20, 2009
 

"He also urges job-seekers to become adept at social networking and personal branding. Here, he says, a book like “Me 2.0,” by Dan Schawbel, can help.  ALTHOUGH readers may be in a more pragmatic mood, career guides are hardly expected to bump the latest crop of steamy novels off the summer reading list. Sometimes people just need to escape."

New York Times

July 11, 2009
       
"Dan Schawbel’s book “Me 2.0: Build a Powerful Brand to Achieve Career Success” needs to be read.  Dan’s book does inspire and offers a commonsense approach to managing your personal brand telling you how to effectively leverage social networking to create and maintain a brand, to bring jobs to you.  Dan’s book offers hope and lots of advice on how to be in control of your career"

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  Financial Post

July 3, 2009
 
       

"Yet creating a great personal brand need not take a long time. Just ask Dan Schawbel. Dan is a leading Gen Y expert on personal branding, with a very popular blog (The Personal Branding Blog), a successful book, Me 2.0, as well as scores of interviews and speeches under his belt. Not bad, not bad at all — for someone a mere three years out of college.  So clearly, Dan is the man when it comes to personal branding. According to Dan, "personal branding is how we market ourselves to others."

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  USA Today

June 8, 2009
 
       
"Twitter is a great job-search tool because it allows you to connect directly with hiring managers, with people who can refer you to jobs, and with those who can help support your career path moving forward," says Dan Schawbel, author of "Me 2.0: Build a Powerful Brand To Achieve Career Success." Part of what makes the site perfect for network building is its lack of walls, say Schawbel and others.

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New York Post
 
May 18, 2009
 
       
There's a new kid on the personal branding block -- Dan Schawbel -- and he's taken Peters' principles to their next logical incarnation -- branding in the social media age. I call him a "kid" because at 25, he is also part of the new generation of Internet wunderkinds who have become so adept at spreading their ideas online that they write their first books and hit the morning show circuit when barely out of college. Now that we are all publishers -- writing personal blogs, answering questions on LinkedIn, updating our status on Facebook or Twitter -- Schawbel has a message that is very much of the moment.

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Yahoo! Shine

May 18, 2009


 
       
"After a few weeks of following them, direct-message them, saying, 'I'd love to talk about your company. It's a place I've always wanted to work, and I'd love to hear about your experience there,'" says Dan Schawbel, author Me 2.0: Build a Powerful Brand to Achieve Career Success."The worst thing to do is go into an interview, and when they ask what you've been doing, you stare at them with a blank face," Schawbel says.

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Forbes

April 29, 2009

 
       
Me 2.0 is a great book for anyone who wants to learn how to use social media tools for professional networking and career success. Me 2.0 covers everything from the history of personal branding to the leverage that can be obtained through social media tools. Schawbel also presents an easy four-step system for discovering, creating, communicating, and maintaining your personal brand. Other Me 2.0 features include practical tips and strategies to survive and excel in a tough job market.

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About.com

April 27, 2009
 
Experts such as Dan Schawbel, the author of "Me 2.0: Build a Powerful Brand to Achieve Career Success," define personal branding as how we market ourselves to other people. Your brand should be strong and memorable enough to set you apart and to make a positive impression on people you don't know. "Personal branding serves as career protection in uncertain times," says Mr. Schawbel. "It's also a critical tool for reinventing yourself because you can leverage the reputation and skill set you already have to prove you have the ability to do the job you want."

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April 26, 2009
 
“If you want to get a job out of college or succeed in the job you’re currently in, you have to be the commander of your career, which means that you’re accountable for your own destiny" explains Dan Schawbel.  Dan is a leading personal branding expert for Gen-Yers. In his newly released book, Me 2.0 , he teaches you how to use social media tools for personal empowerment, confidence building, and professional networking that can actually result in attracting jobs directly to you, without applying!

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Washington Times

April 11, 2009
 

One common trait of companies that grow revenues during a recession is that most redouble efforts to brand products or services, says Dan Schawbel, author of "Me 2.0: Build a Powerful Brand to Achieve Career Success" (Kaplan Publishing; 2009). Usually that happens by increasing spending on advertising.  "That generates more traffic when the economy does turn - more people are willing to purchase when it's a brand they know and trust," says Schawbel.

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  Cincinnati Enquirer

April 11, 2009
 

Targeted at college students and young professionals, Dan Schawbel’s new book, Me 2.0: Build a Powerful Brand to Achieve Career Success, provides a comprehensive crash course on personal branding that includes easy to understand tips and strategies, expert quotes, and even a personal branding toolkit. 

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  Fast Company

April 10, 2009
 

To make that happen, you need to have an impactful "brand", and Dan Schawbel, author of Me 2.0 - Build a Powerful Brand to Achieve Career Success (Kaplan Publishing) has advice and an action plan to offer on personal branding and career success. Dan helps those entering the high tech and very current world of social networking make themselves known in the most positive and proactive ways.

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  Boston Globe

April 8, 2009

 
"If you want to use Twitter for both personal and business, then you have to be very wise about the type of information you are displaying," says Dan Schawbel ( @danschawbel), who authored the new book Me 2.0: Build a Powerful Brand to Achieve Career Success. "Either way, your updates are all crawled by Google and can hurt your reputation if they negatively portray your brand."

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  Computer World

April 8, 2009
 
"For advice on creating your personal brand – and using it to help you land a great job – I turned to Dan Schawbel, the leading personal branding expert for Generation Y. Dan is the author of the brand new book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), as well as the publisher of the Personal Branding Blog and Personal Branding Magazine."

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Fast Company

April 7, 2009
If you really want to understand how GenY employees view themselves in the larger context of the workplace, take a look at Dan Schawbel’s new book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, March 2009). Schawbel is the “personal branding” voice of his generation, and his advice to his peers will give you insight into how to make your own company more GenY friendly.

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  Inc

April 7, 2009
 
Dan Schawbel is the leading personal branding expert for Gen-Y. He is the author of the new book Me 2.0: Build a Powerful Brand to Achieve Career Success, as well as the publisher of the award winning Personal Branding Blog. Me 2.0 came out today and already jumped to number one on the Job Hunting book on Amazon. I spoke with him about his new book and how you can build your brand via social networks.

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  Huffington Post

April 7, 2009
 

You will find wonderfully practical tips on creating and communicating their brand using social media tools. Just because you’re taking personal branding seriously doesn’t mean you have to make it hard — Me 2.0 makes personal branding easy.  Go and get your hands on “Me 2.0″ and “Build a Powerful Brand to Achieve Career Success.”

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  Small Business Trends

April 7, 2009
 
“People are people, and people connect with other people,” said Dan Schawbel, EMC's social media specialist (who also recently published a book on personal branding titled “Me 2.0,” Kaplan Publishing, 2009). As Schawbel put it, using a simple social media platform like Twitter can put a human face on a large b-to-b organization, even one such as EMC that sells expensive, complex storage technology. “For those who use Twitter as a way to consume communications, we want to be right there with them,” he said.

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  B2B Magazine

April 6, 2009
 
Dan went on to discuss social media and social networking and how it's changed job searching, saying "You'll read all about how social media has revolutionized recruitment and marketing communications and how to take these new tools, such as Facebook, Twitter and LinkedIn and put them to work. Me 2.0 is a handbook which will help you thrive in the digital age and it's an essential tool for well-positioning yourself for career success, especially in a difficult job market like we have today."

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  About.com

April 5, 2009
 
"There are 22 percent fewer jobs for recent graduates and 20 percent fewer internships available (NACE), which means that personal branding is more than a differentiator, it's a requirement," says Dan Schawbel, author of Me 2.0: Build a Powerful Brand to Achieve Career Success. He believes people should "invest in themselves and harvest a network. More people are in your network than you think, including your family, friends and even someone you met on a bus or at a baseball game. You need to build strong relationships." 

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  Huffington Post

April 3, 2009
 
This outstanding, easy-to-read guide shows millennial job seekers how to promote themselves both online and offline via Schawbel's concept of personal branding, or "how we market ourselves to others." Although he did not create the concept, Schawbel has successfully used e-marketing strategies, including many web 2.0 social networking technologies, such as blogs, wikis, and podcasts, to advance his career.  Well suited to both students and the general public, this timely title is also recommended for human resource and recruiting professionals.

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  Library Journal

April 1, 2009
 
Schawbel, author of Me 2.0 (Kaplan, $16.95) also recommends that current AIG employees understand that they have the opportunity to remain authentic, transparent and ethical, despite their company's wrongdoings. "They can admit their company is wrong, even if politically it's not acceptable. These employees can escape AIG altogether -- or work to build the image of the company back up," he says.

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  Salt Lake Tribune

March 28, 2009
 

“Finding your niche is the key,” said Dan Schawbel, author of “Me 2.0: Build a Powerful Brand to Achieve Career Success” (Kaplan, April 2009), and a personal branding guru (that’s his brand, by the way). Consistency is key. Every social networking site and blog that Mr. Schawbel writes for or appears on, for example, states “Personal Branding — Dan Schawbel.” So whether the topic or the person is searched, he will come up prominently.

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  New York Times

March 27, 2009
 

"Twitter places every job seeker and hiring manager on the same plane," said Dan Schawbel, author of "Me 2.0: Build a Powerful Brand to Achieve Career Success."  Instead of praying your resume gets plucked from some HR rep's e-mail slush pile, "you can penetrate the job market by messaging hiring managers directly through Twitter," Schawbel said.

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  ABC News

March 26, 2009
 
This is exactly what Dan did. Even though he graduated with a great resume filled with prestigious internships and leadership roles, he still couldn't get a job. Throughout college he'd blogged, but after college he had time to take his internet work to the next level. In six months he had a blog, awards, an online TV series and a dozen published articles in magazines and websites.

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March 26, 2009 
 
"As you climb the corporate ladder and become more visible, the chance of prospective employers Googling you is higher because they're taking more of a risk hiring you," says Dan Schawbel, a personal branding expert and author of the forthcoming book Me 2.0: Build a Powerful Brand to Achieve Career Success.  

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March 19, 2009  
 
Only 25, Dan Schawbel has branded himself as the expert in personal branding. Even more, he's found a competitive edge: He's the expert in Gen-Y personal branding. Schawbel writes an online personal branding magazine. He has a personal branding website. He says personal branding will help college students land jobs, entrepreneurs get financing, even managers earn promotions.

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February 4, 2009
 

"A Web site is your way of owning your Google results" and can help your name come up when people search for your area of expertise, says Dan Schawbel, who recently wrote a book about "personal branding."  What to include? Try breaking your résumé out into tabs on your Web site, using categories like work experience, education and community involvement, says Mr. Schawbel. You also can start a blog -- but only if there's a topic you care enough about to write on at least once a week.

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January 25, 2009

 
 

“Being part of a social network isn’t required but it is a differentiator,” says branding guru Dan Schawbel, author of “Me 2.0: Build a Powerful Brand to Achieve Career Success.” “People who lose their jobs now have a list they can send out messages to,” he says. “And, if they have strengthened those relationships over time, chances are they can get a job much more quickly.”

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December 21, 2008
 
Self-branding may seem like a useless buzz-phrase better suited to Donald Trump, particularly given that you're just trying to lay low and hang on to your job until the recession is over.  But personal branding guru Dan Schawbel, author of the upcoming book Me 2.0: Build a Powerful Brand to Achieve Career Success, says it can be even more important to create a distinctive, marketable role for yourself in a recession.

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December 18, 2008
 
 

"If you have been avoiding the social media phenomena, this book does a good job of pointing out that you do so at your own career peril.  If you are just getting out of college and have made social use of online networks, it can also serve as a guide for how social media should be used in a positive manner to help (not hinder) your career prospects.  Finally, for entrepreneurs, it’s a primer for how you should be marketing yourself and your services/products.  Me 2.0 is an easy, thought-provoking read and recommended for anyone who may find themselves back on the job market with only a paper resume as a calling card."

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November 29, 2008

 

 

My friend Dan Schawbel is a leading voice in the area of personal branding, focusing on helping individuals gain self-confidence, discover their passion, and develop a brand by using social media tools. I invited Dan to discuss how personal branding can be used to fight the economic downturn and protect people from future layoffs. In his new book, Me 2.0: Build a Powerful Brand to Achieve Career Success, he provides a detailed four-step strategy for success.

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October 28, 2008

   

Business people across industries and up and down organizational charts are buzzing about the merits of social networking. To gather state-of- the-art information about this timely topic, I interviewed an expert in the field. Dan Schawbel is a leading personal branding expert for Gen-Y and the author of the upcoming book Me 2.0: Build a Powerful Brand to Achieve Career Success. His Personal Branding Blog is ranked among the top 50 marketing blogs in the world by AdAge.

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October 24, 2008

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