Personal Branding Book
AboutDan Schawbel

Table of Contents
 

Preface

Introduction

Part I: The Rise of Personal Branding

Chapter 1: The Brand Called YOU!
Chapter 2: Millennials Enter the Workforce
Chapter 3: Introducing Commander YOU!
Chapter 4: The Many Aspects of Personal Branding

Part II: Command Your Career in 4 Steps

Chapter 5: Step 1 - Discover Your Brand
Chapter 6: Step 2 - Create Your Brand
Chapter 7: Step 3 - Communicate  Your Brand
Chapter 8: Step 4 - Maintain Your Brand

Part III: Now You Have Command

NEW! Chapter 9: Personal Branding for Job Seekers
Chapter 10: Your Entrepreneurial Conquest
Chapter 11: Life-Changing Results

Acknowledgements
Personal Branding Glossary
About the Author


Me 2.0 Cover













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